#1 Get Closer
The WOW factor of most macro photography results from the unexpected or unusual viewpoint. Get close enough to show your viewers something they would not normally see. Think about creating abstracts by shooting small pieces of the subject.
#2 Simplify the Frame
Simplification involves two things. First, scan the background for distracting elements. Are their spots of white or bright colors? The viewer’s eye will go directly to these so make sure to eliminate them by changing your viewpoint. In other words, move the camera. Second, make sure you are focusing the viewer’s attention on the primary subject of the photo by not including too many other elements in the frame.
#3 Compose with a Purpose
Composition is the arrangement of the items in your frame. Carefully framing your subject can be the difference between a great shot and one that is uninspiring. Using a grid, such as the Rule of Thirds grid, can help you create more pleasing images.
#4 Choose Interesting Subjects
Just because you have followed the previous suggestions doesn’t mean you will have an interesting photo. Look for subjects that have interesting colors, textures, structure, shapes, or lines. These will help create an image that draws in the viewer.
#5 Study the Light
Macro photography begs to have even lighting across the entire frame. Thus, there are ring lights just for this genre. However, let your creativity determine how to best utilize the light on your subject. You might want backlighting to emphasize the transparency of a flower petal or side lighting to help create a sense of depth. Study the light to determine its direction and intensity and how best to use it to communicate your vision for the final image. It’s up to you!